Working with the incredible team at Purple was an absolute delight. I must say, they are the most organized and efficient team I've ever had the pleasure of collaborating with. Their meticulous approach to project management, communication, and teamwork has left a profound impact on me, and I am grateful for the invaluable lessons I've learned. Throughout my journey at Purple, I have poured my passion and dedication into every project I've been a part of.
I take immense pride in my own efforts, which have consistently been recognized for their quality and impact. The projects I've worked on reflect my commitment to crafting exceptional user experiences, combining a deep understanding of user needs with innovative design solutions. It has been truly rewarding to witness the positive feedback and measurable results generated by these endeavors.
In my role, I collaborated closely with the site merchandising team to enhance the overall user experience of the website. This involved creating new product pages and implementing various features to improve the presentation and accessibility of products. By working hand-in-hand with the merchandising team, I ensured that the website showcased products effectively and provided an engaging and seamless browsing experience for users.
- Collaborated with the site merchandising team to enhance the user experience of the website.
- Created new product pages to effectively showcase products and increase engagement.
-Implemented various features throughout the website to improve product presentation and accessibility.
- Worked closely with the merchandising team to align design and functionality with their goals and strategies.
- Ensured a seamless browsing experience for users by optimizing the layout, navigation, and visual appeal of product pages.
- Conducted user research and incorporated UX best practices to inform the design decisions and optimize the effectiveness of the product pages.
- Actively contributed to the ongoing improvement of the website's overall user experience, conversion rates, and customer satisfaction.
Strict CMS Framework: I worked within a rigorous CMS framework, ensuring adherence to guidelines and technical limitations for consistency, compatibility, and efficient content management.
Brand Guidelines: I strictly followed established brand guidelines, maintaining consistency in visual identity, typography, color palette, and communication tone. This ensured a cohesive and recognizable brand experience for users.
Accessibility Compliance: I ensured that the projects met accessibility standards, incorporating WCAG principles and accessible design practices. This prioritized inclusivity and provided an accessible user experience for all users, including those with disabilities.
Performance Optimization: I prioritized performance optimization in the designs by addressing factors like page load times, image optimization, and minimizing HTTP requests. This resulted in a fast and seamless user experience.
Device Responsiveness: Designs were required to be responsive across devices and screen sizes. I employed responsive design techniques and frameworks to ensure a consistent and optimized user interface and experience across desktop, mobile, and tablet devices.
Project Timelines and Budget: I managed project timelines and budget constraints effectively to ensure timely delivery of designs within allocated resources. This involved efficient project management, prioritization, and resource allocation.
A significant part of my role involved researching and creating alternative designs to test, which proved to be an effective approach in optimizing user experiences. One notable instance was the design of a site-wide banner, where I embarked on creating a diverse range of options for consideration. With a focus on innovation and user-centricity, I crafted numerous design variations, each with its own unique elements and messaging. Through collaborative discussions and meticulous evaluation, we narrowed down the options to three that were then subjected to rigorous testing. This iterative process allowed us to gather valuable user feedback and data, enabling us to make informed decisions and ultimately select the most impactful and successful design for the site-wide banner.
One of the standout projects I had the opportunity to contribute to during my tenure at Purple was a major website redesign effort in collaboration with the renowned agency AKQA. This undertaking aimed to revamp the website, elevating its visual appeal and optimizing the user experience. As a member of the design team, I actively participated in brainstorming sessions, wireframe creation, and prototyping, ensuring that the new design aligned seamlessly with the new brand identity while delivering a superior browsing experience.
Throughout the process of redesigning merchant pages on prominent e-commerce platforms like Amazon and Walmart, I recognized the power of storytelling in capturing users' attention and fostering an emotional connection. By strategically crafting compelling narratives around the products, I aimed to captivate users and immerse them in a meaningful brand experience. This involved leveraging persuasive copywriting, engaging visual elements, and interactive features to create a cohesive story that resonated with the target audience. By integrating storytelling into the design process, I contributed to the creation of visually captivating and persuasive merchant pages that not only drove conversions but also provided a memorable and engaging shopping journey for customers.
I also contributed to the redesign of reviews pages. This involved enhancing the layout and functionality of the pages to provide a seamless and engaging user experience. By incorporating user feedback and best practices, I optimized the presentation of reviews, allowing users to make informed decisions and fostering trust in the products and brand. Through careful consideration of design elements and usability, I contributed to improving the overall review browsing experience, ultimately driving customer satisfaction and conversion rates.
I had the privilege of working with Steven at Purple and absolutely loved every minute we spent collaborating with one another. Steven has an incredible work ethic and willingness to tackle any project no matter how last minute the request may be. He's not afraid to ask questions, dive deeper, and truly get to the root of whatever problem we are trying to solve. In my time working with Steven at Purple, he demonstrated the ability to take requirements all the way to exploratory phases, wire framing, user testing, to deployment with quality and confidence. Steven's an asset to any team not just from a content deliverable standpoint, but also from simply being an amazing work companion. I look forward to seeing where Steven takes his career - any team should feel beyond lucky to have him!
I am so glad I got to work with Steven at Purple. He showed initiative, integrated seamlessly with the team, and delivered great work. He was an incredible asset to our team and I wish we could have kept him forever. If you are looking for a Digital Product Designer for a contract role that will dive in and start delivering right away, this is your guy!
Steven was great to work with he was diligent and accountable with every ticket he took on. His work was excellent and it showed in the attention he put into the little things like file names and structures as well as the larger design products. Steven will be an asset to any team lucky enough to have him and I wish we'd been able to keep him.
